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| Post graduate Diploma in Creative Communications (PGDCC) |
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NIMS aims to establish a learning atmosphere for the students where they can increase and hone their talents in addition to inculcating a powerful sense of conscientiousness, values and ideologies and thus emerging as social & responsible media communicators of the new age.
The Business of 'Creative Communication' is the core of the most exciting and rapidly-growing spectrum of business activity in today's world both globally as well as specifically in the Indian context. |
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| Programme structure and content : Introductory & Advanced Courses |
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Advertising |
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Digital Design |
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Photography / Film |
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Graphic Design |
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Media Arts & Animation |
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Web Designing |
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Individual Portfolio making |
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| Entry requirements |
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Any graduate / management degree with a background in Fine Arts / Designing. |
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| Career Opportunities |
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Creative / Art Director, Production & Broadcasting Animators for TV and film medium, Conceptual Thinker, Brand Manager, Copywriters, Graphic Designers, Designers, Product cum Packaging Designer, Industrial Designers, Illustrators, Web Designers etc. in many more creative mediums. |
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| Course Length |
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| 18 months / part time |
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Diploma in Media Planning and Buying (DMPB): |
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Programme structure and content |
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| Fundamentals of Marketing |
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| Students will learn the vocabulary of the marketing industry. They will learn various techniques for researching target markets, working with focus groups, testing product, and advertising designs. They will also be exposed to the analysis of marketing. Case studies and original research will be covered. |
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| Media Understanding : Media as an
influencer, new media forms, planning, cable and satellite,
research in planning |
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| Qualitative Research |
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| Media Ad Sales : Principles, buying and negotiations, evaluating media plans, media packages and pricing. |
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| Newspapers : They're Not All Black And White |
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| Spot Television : What you Don't Know Can Really Cost You |
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| Media Integration and Cross Media Selling |
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| Using Research & Data to Sell More |
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| Media Selling Skills Workshop |
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| Internet Advertising Basics |
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| Outdoor : How to Avoid Some Big Mistakes |
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| Magazines : How To Build An Effective Schedule |
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| Media Planning : How It's Done |
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| Entry requirements |
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Any management degree, plus at least one year’s management experience would add an edge, or a relevant management track record. Also students pursuing any degree would be eligible for this course.
This course is also helpful for any budding entrepreneurs and owners of Small and Medium Enterprises (SME’s) who would like to gain the knowledge of a very important aspect of their business. |
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| Course Length |
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6 months part time |
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